Running a business can be hard work – made even harder by all the choices out there. If you find yourself asking, “What social media platform should I be on?”, that’s understandable. Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale!
What social media platform is the wrong question
Many small and mid-sized businesses end up scrambling to embrace an array of tools and technologies. But asking what social media platform you should use is the wrong question to tackle first. Sure, you’re
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