Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Two things are true about marketing — saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home where they are spending most of their time these days. Today’s guest is Nick Runyon from PFL. The software company makes tools that help marketers bridge the gap between digital and direct mail marketing using Tactile Marketing Automation (TMA). Go beyond the send! [podcast_motor_player] Some of the highlights of the show include: PFL: Orchestrates digital difference between TMA and direct mail marketing Pandemic vs. Marketing Plans: Collectively, society …

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