How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make a loyalty program work as a growth lever. [podcast_motor_player] Some of the highlights of the show include: Why loyalty programs matter? 20% of company’s customers make 80% revenue Brand Champions: Pay attention to their interests, what they’re buying or not What is a …

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