How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula

Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work when you can’t prove that what you’re doing is actually having an effect on your ROI? According to CMOSurvey.org, 37% of chief marketing officers feel confident they can prove their short-term ROI. That number drops to 31% when they’re asked if they could prove-long term ROI. What’s the solution? A marketing ROI formula that helps your team track costs and revenue generated from your projects and find a final ROI …

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