How to Create Content That’s Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci Media [AMP 221]

In a single sentence, describe your ideal customer. Where do they hang out online? What are their biggest problems? How often do you talk to them? Don’t rely on assumptions. Consciously focus on your customers by creating content that serves their needs and beats the competition. Today’s guest is Shondell Varcianna from Varci Media, a content writing company that helps financial institutions save time by writing content that speaks to their target audience. Shondell and her team have transformed their clients blogs into a solution provider for their customers, and on this episode, she’ll explain how you can do …

Business Marketing

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