Content Mapping: The Best Way to Create the Right Content for the Right Customers

“Let’s talk about your budget for [product].” This statement will spark wildly different reactions based on who you ask, in which circumstances, and when. If you say this to an interested prospect that called you, you’ll do great. If you throw it at a person walking by your store, they might walk away even faster. If you just say it to anyone you see on the street, you’ll have a terrible time, and you definitely won’t see results. Content marketing is no different. You could spend days perfecting each piece of content, but if it’s not aligned with a clear …

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