February 10, 2021 coobusiness Post in Blog How to Interview a Subject Matter Expert With an Easy-to-Use Template If you value creating high-quality marketing content, you know the importance of creating unique and useful content for your readers. With so much information available on the internet, it can become tricky to deliver information that your readers won’t find… Continue Reading
February 9, 2021 coobusiness Post in Blog How to Create Content That’s Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci Media [AMP 221] In a single sentence, describe your ideal customer. Where do they hang out online? What are their biggest problems? How often do you talk to them? Don’t rely on assumptions. Consciously focus on your customers by creating content that serves… Continue Reading
February 5, 2021 coobusiness Post in Blog Project Portfolio Management: Run These What-If Scenarios Partnering with an experienced portfolio management consulting firm to implement a proven portfolio methodology brings many benefits. One primary gain for organizations is the ability to run data-driven what-if scenarios that can help inform the portfolio analysis process and enable… Continue Reading
February 3, 2021 coobusiness Post in Blog How Can Marketers Avoid Cybersecurity Disasters With Gary S. Chan From Alfizo Security Solutions [AMP 220] High-profile data breaches at big-name companies have become an all-too-common pitfall that creates negative press. Marketers need to protect their company and customers by knowing how to prevent a cybersecurity attack or security lapse. Today’s guest is Gary S. Chan… Continue Reading
February 3, 2021 coobusiness Post in Blog Multi-Channel Content Marketing Plan: Recycling, Organizing & Consolidating Content Assets The web is getting richer and more visual. A short decade ago, it was quite possible to wow your audience by adding a nice screenshot to your article. These days, you really need to think hard about how to get… Continue Reading
February 3, 2021 coobusiness Post in Blog 4 Reasons Why Clear Company Goals are Crucial in the COVID Era If you want to successfully grow your business, then it’s essential to set clear goals for your company. Setting goals provides your organization with a sense of structure and purpose, and this helps to create a stable workplace for your… Continue Reading
February 2, 2021 coobusiness Post in Blog The Future of FinTech – w/ Binna Kim Binna Kim is the Co-founder & President at Vested, a NYC-based communications agency that leads campaigns for companies at the intersection of finance, technology & innovation. With a background in marketing and communications for financial services, Binna and her co-founder… Continue Reading
February 1, 2021 coobusiness Post in Blog Strategic Planning Facilitation for Nonprofits After a turbulent 2020, filled with extensive change, strategic planning is more important than ever – especially for non-profit and mission-based organizations. While your WHY (your reason for being) will remain steady, your HOW may have to pivot to address… Continue Reading
February 1, 2021 coobusiness Post in Blog How to Build the Best Marketing Toolkit Using 37 Simple Templates Just as every craftsperson needs their toolkit, as do marketers. With the right templates and tools, you’ll know how to perform each step of your marketing plan consistently. Which marketing tools should you use for your business, and how do… Continue Reading
January 28, 2021 coobusiness Post in Blog The Step-by-Step Guide to Writing a Newsletter That Actually Converts We live in an era where newsletters don’t exactly have the best reputation. Because many of us receive a lot of emails every day, newsletters would often be thrown in the trash in favor of what you think is relevant… Continue Reading