October 29, 2020 coobusiness Post in Chief Operating Officer,COO The Marketer’s Guide to Crafting A Successful Brand Journalism Strategy Is it news? Is it an ad? Look, it’s brand journalism! An ever-evolving form of marketing, brand journalism is more than a hundred years old. It dates way back to 1895, when Deere and Co. published The Furrow — a print magazine… Continue Reading
October 29, 2020 coobusiness Post in Chief Operating Officer,COO 5 Strategies for a Successful COVID Strategic Pivot When dealing with chaos caused by the COVID-19 pandemic, leaders must act decisively and quickly. A strategic pivot may be necessary to keep a firm grip on new and future problems. As a behavioral psychologist, I advise companies… Continue Reading
October 28, 2020 coobusiness Post in Chief Operating Officer,COO How To Solve Customer Pain Points With Super Useful Content In the content marketing biz, we have so much to think about when it comes to strategy and creation. There are tactics, formats, headlines, SEO, creation channels, distribution channels, calls to action, funnels, monitoring… the list goes on. It can… Continue Reading
October 27, 2020 coobusiness Post in Chief Operating Officer,COO How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208] Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Personalization matters for your business, even in difficult times.… Continue Reading
October 26, 2020 coobusiness Post in Chief Operating Officer,COO Create Real Change in a Rapidly Changing World – Interview with Victoria Pelletier Victoria Pelletier is a VP and Senior Partner of North American Talent and Transformation at IBM. Having started her journey very young as a 24-year old executive, she’s spent her entire career working in business-to-business services at various consulting and… Continue Reading
October 26, 2020 coobusiness Post in Chief Operating Officer,COO How to Become a Marketing Manager With Authentic Advice From People Who Have Actually Done It Good news: becoming a marketing manager is way easier today than it was 10+ years ago. You don’t need a bachelor’s degree or certificates from fancy schools anymore. In most cases, all you need is a laptop. With salaries, on… Continue Reading
October 22, 2020 coobusiness Post in Chief Operating Officer,COO Social Listening for PR: What Smart Marketers Need to Know Putting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas, and perfecting buyer personas, where applicable — all with a… Continue Reading
October 21, 2020 coobusiness Post in Chief Operating Officer,COO SEO Project Management: How to Organize Teams and Tasks to Get More Traffic (Templates) Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been… Continue Reading
October 20, 2020 coobusiness Post in Chief Operating Officer,COO How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207] Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating their strategies to learn how to change, respond, and adapt… Continue Reading
October 20, 2020 coobusiness Post in Chief Operating Officer,COO Grow Like a Pro- Interview with Andy Goldstrom “It’s easy to start a business, but not so easy to sustain and grow it” … Continue Reading