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Month: October 2020

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October 29, 2020 coobusiness Post in Chief Operating Officer,COO

The Marketer’s Guide to Crafting A Successful Brand Journalism Strategy

Is it news? Is it an ad? Look, it’s brand journalism! An ever-evolving form of marketing, brand journalism is more than a hundred years old. It dates way back to 1895, when Deere and Co. published The Furrow — a print magazine…

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October 29, 2020 coobusiness Post in Chief Operating Officer,COO

5 Strategies for a Successful COVID Strategic Pivot

  When dealing with chaos caused by the COVID-19 pandemic, leaders must act decisively and quickly. A strategic pivot may be necessary to keep a firm grip on new and future problems.    As a behavioral psychologist, I advise companies…

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October 28, 2020 coobusiness Post in Chief Operating Officer,COO

How To Solve Customer Pain Points With Super Useful Content

In the content marketing biz, we have so much to think about when it comes to strategy and creation. There are tactics, formats, headlines, SEO, creation channels, distribution channels, calls to action, funnels, monitoring… the list goes on. It can…

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October 27, 2020 coobusiness Post in Chief Operating Officer,COO

How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]

Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Personalization matters for your business, even in difficult times.…

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October 26, 2020 coobusiness Post in Chief Operating Officer,COO

Create Real Change in a Rapidly Changing World – Interview with Victoria Pelletier

Victoria Pelletier is a VP and Senior Partner of North American Talent and Transformation at IBM. Having started her journey very young as a 24-year old executive, she’s spent her entire career working in business-to-business services at various consulting and…

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October 26, 2020 coobusiness Post in Chief Operating Officer,COO

How to Become a Marketing Manager With Authentic Advice From People Who Have Actually Done It

Good news: becoming a marketing manager is way easier today than it was 10+ years ago. You don’t need a bachelor’s degree or certificates from fancy schools anymore. In most cases, all you need is a laptop. With salaries, on…

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October 22, 2020 coobusiness Post in Chief Operating Officer,COO

Social Listening for PR: What Smart Marketers Need to Know

Putting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas, and perfecting buyer personas, where applicable — all with a…

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October 21, 2020 coobusiness Post in Chief Operating Officer,COO

SEO Project Management: How to Organize Teams and Tasks to Get More Traffic (Templates)

Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been…

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October 20, 2020 coobusiness Post in Chief Operating Officer,COO

How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]

Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating their strategies to learn how to change, respond, and adapt…

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October 20, 2020 coobusiness Post in Chief Operating Officer,COO

Grow Like a Pro- Interview with Andy Goldstrom

“It’s easy to start a business, but not so easy to sustain and grow it” …

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