Is it news? Is it an ad? Look, it’s brand journalism! An ever-evolving form of marketing, brand journalism is more than a hundred years old. It dates way back to 1895, when Deere and Co. published The Furrow — a print magazine…
Continue ReadingWhen dealing with chaos caused by the COVID-19 pandemic, leaders must act decisively and quickly. A strategic pivot may be necessary to keep a firm grip on new and future problems. As a behavioral psychologist, I advise companies…
Continue ReadingIn the content marketing biz, we have so much to think about when it comes to strategy and creation. There are tactics, formats, headlines, SEO, creation channels, distribution channels, calls to action, funnels, monitoring… the list goes on. It can…
Continue ReadingResearch shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Personalization matters for your business, even in difficult times.…
Continue ReadingVictoria Pelletier is a VP and Senior Partner of North American Talent and Transformation at IBM. Having started her journey very young as a 24-year old executive, she’s spent her entire career working in business-to-business services at various consulting and…
Continue ReadingGood news: becoming a marketing manager is way easier today than it was 10+ years ago. You don’t need a bachelor’s degree or certificates from fancy schools anymore. In most cases, all you need is a laptop. With salaries, on…
Continue ReadingPutting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas, and perfecting buyer personas, where applicable — all with a…
Continue ReadingSearch Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been…
Continue ReadingFormer professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating their strategies to learn how to change, respond, and adapt…
Continue Reading“It’s easy to start a business, but not so easy to sustain and grow it” …
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