August 29, 2020 coobusiness Post in Chief Operating Officer,COO Use Categories to Increase Insight into Your Project Portfolio Project portfolio reviews require processing a lot of information and PMs are always looking for ways to streamline the process. One strategy that can make portfolio reviews more useful and effective is to assign a category to every initiative. When… Continue Reading
August 26, 2020 coobusiness Post in Chief Operating Officer,COO Marketing Campaign Planning: Everything You Need to Know (Template) Marketing campaign planning is a complex process. Delivering one consistent message across multiple channels to reach your audience isn’t easy. Without smart strategy and sound processes in place, it can quickly become a disorganized mess. In this post, you’ll learn… Continue Reading
August 25, 2020 coobusiness Post in Chief Operating Officer,COO Tackling Challenges Black Entrepreneurs Face in Marketing and Business (And How Their White Colleagues Can Be Better Allies) With Muyinza Kasirye From APRT Media [AMP 199] When looking to get ahead in marketing, business, or life, the black community faces challenges and structural issues. What should white people consider to be effective allies to black colleagues, friends, and neighbors? Today’s guest is Muyinza Kasirye from APRT… Continue Reading
August 21, 2020 coobusiness Post in Chief Operating Officer,COO Supercharge Your Project Portfolio Review Process You don’t want your portfolio review exercises to become a lesson in inefficiency. Many PMs can recall sessions where executives and sponsors have engaged in all the same discussions, raised the same points for and against certain projects, and pored… Continue Reading
August 14, 2020 coobusiness Post in Chief Operating Officer,COO Why You Should Formalize Your Project Intake Process With so much attention focused on executing projects, some organizations put too little effort into formulating and strengthening their intake processes. This is a mistake that could end up diminishing the performance of your company’s entire project portfolio. You may… Continue Reading
August 7, 2020 coobusiness Post in Chief Operating Officer,COO How Healthy is Your Project Portfolio? Building a healthy project portfolio is about more than successfully executing individual projects. Keeping your portfolio in good condition also requires consistent performance that delivers optimal results, gives your business the best return on its investments, and efficiently limits the… Continue Reading